GROW YOUR BRAND ONLINE
IN 4 EASY STEPS
In today’s highly digitised world, it is imperative to put your business up online. If you want to increase brand awareness and reach more prospects, you have to create a strong online presence. Our team of E-marketing experts can come up with tailor-made strategies to reach your marketing objectives.
Get in touch
Discover
We listen to you. How do you want to be seen out there? Who is it you are trying to reach?
Design
We inject your words and images with the power to intrigue and standardise them across your online personality.
Promote
We communicate your image and message across all of your chosen online media to best appeal to your target audience.
Evaluate
We are always analysing and assessing the effectiveness of your online reception and making ongoing suggestions for improvement.
Digital marketing your business can rely on
SEO
Search Engine Optimisation (SEO) remains an integral element in any successful digital marketing campaign. When executed effectively, it brings quality organic traffic to a brand’s website. Our SEO specialists have done the hard yards and mastered the art of tweaking website elements to best take advantage of search engine guidelines and thereby improve organic ranking standings.
Benefits
- User Experience
User experience is a crucial part of keeping visitors interested. Google favours websites that allow them to extend this benefit to users. By having SEO done for your website, you are also automatically improving your site’s user experience - Natural Organic Traffic
Did you know that organic traffic can easily account for more than half of your site’s overall traffic? With this comes unlimited possibilities of converting organic visits into leads - Higher Close Rates
Because search users know what they need, landing them on your website from search results only means you have what they need. This flow leads to better, if not higher, conversion rate - Increase Credibility
Not only are you boosting your site’s search visibility by improving your organic rankings by doing SEO, you are also effectively increasing your credibility. Appearing on the first page in most, if not all, relevant search terms could make searchers tag you as a key player in your niche - Consumers Behaviour
The customers in this era now go to search engines like Google to look for products before going to a store. Shoppers research and compare products online. Just imagine the potential when your site is up there in this cycle
EDM
EDM stands for Electronic Direct Mail. This approach finds its most effective expression with a qualified and trusted client database. It can be used to communicate a wide range of offers, information or updates to an audience that has already expressed an interest in your offering. Alternatively, more speculative endeavours can be directed at an audience selected from a qualified, purchased database.
Benefits
- Sales Activation
Take advantage of impulse buyers during their first visit to your store by offering exclusive coupon code - Lead Nurturing
A crucial tool in maintaining client interest in your operation and keeping leads warm - Event-based
Make your customers feel loved by sending birthdays / anniversaries greetings tied to offers. Invite them to special promotions
SOCIAL MEDIA
Digital marketing, social media in particular, has morphed rapidly from an optional marketing platform into a necessary one. It makes sense to capitalise on everybody continually updating their lives on social media. The platform is now an effective and powerful channel for businesses to communicate their brands to their consumers.
Benefits
- More Opportunities to Convert
Every interaction on the platform is a potential conversion - Less Marketing Cost
Your social media marketing budget goes a lot further and reaches a bigger online audience - Targeted Ads
Multi-layered demographic audience targeting - Comfort Zone Marketing
Less intimidating and hard sell approach - Real Time Results
Real time performance evaluation - Produce User Generated Content
A well-executed content can trigger audience to generate their own content for you
GOOGLE ADS
An established tool for promoting your goods and services through google search. If not thoroughly researched and efficiently organised this can become a money pit. We have cut our teeth on many successful google ad campaigns.
Benefits
- Increase Business
Attract random clients from across a specified geographical area. Works especially well with unique products or niche expert services - Real Time Analytics
Analyse who is arriving at your website and whether they are responding to your calls for action at any time - Campaign Control
Pause or restart your ads whenever you want to fit in with your schedule or stock
CONTENT STRATEGY
How do you help your brand emerge from a pool of competitors who claim that each and every one of them is the best among all the others? One good answer is by creating a good content strategy that will effectively persuade your target market to buy your product or avail your services. In the hopes of making you understand how we come up with an effective content strategy, we’ve laid down an overview of a few objectives that we aim for, whenever we’re presented with an opportunity to work for a brand.
Key Objectives
- Unique content
You don’t want to look common to your consumer and end up being average among a sea of competitors. In a crowd of products and services in the same industry, how do you differentiate yourself and make your brand stand out? We do this by making sure that all your content is unique. This way, we can grab the attention of your target market - Personalisation
Another way to furnish sincerity is by personalising your brand. Trust is a major ingredient in conversion. Once you are able to establish sincerity, you will start to gain loyal customers - Thought Leadership
It’s one thing to be a top seller in the market, it’s another thing to be expert in a particular field. With a planned and well-executed content strategy, even start-up businesses can grow from small to expert quickly. We ensure that all your online content is both useful and informative - Consistency
Content marketing entails a lot of time and effort. We know it can be tedious and mind-boggling, but we always keep it in mind that your content should always align with your brand voice and personality
Our digital marketing offerings include:
STARTING FROM
$250
- Electronic Direct Mail (EDM)
- Facebook Campaigns & Boosting
- LinkedIn Campaigns
- Instagram Integration
- Copywriting & Images
- Hootsuite Management
- Google Ads
- Campaign Analytics