Access thoughts, opinions, and feelings
Independent Surveys
Do They Truly Love Me?
Customer and Staff surveys are extremely powerful tools.
They are catalysts for change. Use them wisely.
‘Knowledge is Power,
Wisdom is knowing what to do with it’
Our job?
identifying the
opportunities
The old adage that most dissatisfied customers don’t complain, they just don’t come back, still holds true today, especially when we can hide behind the impersonality of digital communication and avoid all that awkward face-to-face justification when a business relationship isn’t going the way we’d hoped.
So, how do you avoid this? How can you make sure that what you are doing – with your staff, your service levels, your product quality and range, your pricing – is having the desired effect and keeping everyone happy? Well, that’s where Business Support Studio Limited comes in.
Online surveys conducted independently by Business Support Studio are the quickest, most effective method of measuring customer satisfaction with products and services, or staff satisfaction with their jobs and work environment. They play a crucial role in exposing existing and potential issues and thereby contribute to running a healthy business.
Surveys function on multiple levels: They build trust by demonstrating that you care what your customers or staff think. They promote brand awareness. They canvass opinion on new, current, or future products or services. They provide a business with opportunities to evaluate its overall performance. They uncover cans of worms you didn’t even know existed. They are incredibly useful and versatile tools.
How it works – The Process:
Formulate
In consultation with you, the business owner, we drill-down to uncover what you want the survey to achieve, and then formulate a set of questions geared to target precisely the information. In order to instil confidence that standards of integrity, objectivity, and anonymity (if required) are being adhered to, we will distribute the survey online as Business Support Studio Limited but on your company’s behalf
Analyse
We will monitor the survey’s progress and collate all responses into a formulated and formatted document for you to analyse. But be prepared to receive negative as well as positive feedback – after all, honest responses were the aim of the survey in the first place
Implement
You take whatever action the survey results indicate may be necessary. This might conceivably involve implementing structural changes, conducting a follow-up survey, or even bringing in outside business help.
Uncover
The Mechanics – how we do it
Provide your database
You provide us with a database of your target audience. A customer request for confidentiality will be respected.
Select your questions
You select questions to ask. If you need some examples, we can supply a sample question list.
Offer your incentive
Offering some form of incentive or reward is proven to improve the response rate.
We send your survey
The survey will go out with your company branding but with a note that we are conducting it on your behalf.
We monitor responses
Surveys run for two weeks with a reminder sent after the first week to any non-respondents.
We collate the results
Allow three days from the close off date for collation and analysis.
THE
RESULTS
YOUR PAY OFF FOR DEMONSTRATING THAT YOU CARE.
Information obtained from your customers and staff can be invaluable in resolving issues within your business that you may be unaware of.
Customer Survey
Measure customer loyalty
Identify buying behaviour
Discover why some products aren’t selling
Hone in on your ideal market
Analyse customer experience
Obtain referrals
Improve communication with your customer base
Uncover issues you didn’t even know existed
The Benefits
Keep your finger on the pulse
Staff Survey
Start an open dialogue with your team
Show staff you care
Break down results by department/team
Understand health and safety concerns
Measure levels of satisfaction
Understand key improvement areas
Improve communication lines within the business
Uncover issues you didn’t even know existed
The Benefits
Keep your finger on the pulse
Customer Survey Benefits
Measure customer loyalty
Identify buying behaviour
Discover why some products aren’t selling
Hone in on your ideal market
Analyse customer experience
Obtain referrals
Improve communication with your customer base
Uncover issues you didn’t even know existed
Staff Survey Benefits
Start an open dialogue with your team
Show staff you care
Break down results by department/team
Understand health and safety concerns
Measure levels of satisfaction
Understand key improvement areas
Improve communication lines within the business
Uncover issues you didn’t even know existed
Why choose us?
We are a small, cohesive team, each of us with experience in all aspects of business and design (and some other weird and wonderful things to boot). We’re fun, we’re very, very approachable, and we definitely won’t bamboozle you with jargon. Our job, and our commitment to you, is that we will explain the way forward as simply and concisely as we can.
Cost Effective
Invest in your business, our surveys start at $500+GST.
Quality Analysis
Easy to understand results presented professionally.
Tailored Surveys
Your logo, your brand, our expertise.
Copywriting
We will help you tailor your words to suit your target audience.
FAQ’s
What are the benefits of a customer survey?
A customer survey is an important tool for helping you find what areas of your business require improvement. Results can help gain an insight into what your customers are looking for, expect and any concerns they may have.
I don't know what questions I should be asking my customers, can you help?
Definitely. We have experience conducting surveys for over 15 years, so can assist you with formulating your questionnaire.
How many customers can I survey?
As long as the customers are part of your database, there is no limit you can survey. However, if you have a database of over 3000 it is adviseable to fine tune your selection of customers by category some suggestions are: past and present, last spend date, spend amount. Remember it just as important to find out why some customers no longer deal with you or have dropped in sales.
How often should I do a customer survey?
We recommend that a survey be taken at least every 12 months to assess changes in the business and to ensure that you continue to have a good appreciation of the feelings of your customers.
Why is it important to offer a prize?
Offering a prize (or incentive) can help encourage respondents to complete your survey. Most people usually offer an incentive of around $200. Incentives can be anything from a Prezzy Card, donation to a charity or an instore credit. Talk to us for more ideas.
How many questions can I ask?
We recommend a maximum of 30 questions. A mixture of open-ended and multiple choice questions yields the best results. A survey should take less than 10 minutes to complete.
Can you help me analyse the results?
Our analysis will provide a bullet pointed section of issues that may be of concern to your business. If the survey findings unearth a concern, we can put in touch with one of our affliates.
Why is it important to carry our a staff survey?
Conducting a staff survey is a good way to measure employee engagement, identify any potential issues and promote a positive culture within your organisation. They also give staff the chance to feel heard, which can result in a number of benefits to your business and be a major part of the company’s success.
What is the process for conducting a staff survey?
We draft a staff survey with the questions you have provided. We send a draft email with the link for you to approve. Once everything is approved we send the survey to your staff. Once all staff have completed the online survey, we collate the answers and send through the analysis.
What are the benefits of having someone external undertake my survey?
To truly get the an accurate picture of how your business is performing internally having a third-party establishes confidentiality between employee and employer. Staff are more likely to be open and honest with their answers when an external source is involved.
Modern techniques – Old-fashioned values
What’s not to like?
John Raffaelli,
Into The Blue Ltd
John Dyer,
Keystone Business Services Ltd
Jonathan Sweeney,
ICU Big Ltd
Gerald Delany,
VitalsignsWe’ve worked with some great companies already.
We think you should join them and find your unique voice.
