John wanted to update his website and branding as part of the new direction of business. He had put his website together some time ago and it was not presenting the image required of a successful business advisor. It had also been some time since John had looked at his website and cards. As he really liked the colour blue and his business name reflected his home in the Kaipara, we took his brief and used his extensive content to develop a new logo and website.
OLD CARDS AND FRONT PAGE OF WEBSITE
As you can see both the cards and the website are dated, the website follows a “free” format and is extremely wordy, not a bad thing in a website as content is king, but the new website is now fully desktop, tablet and mobile friendly.
After – New Cards and Website
As a business advisor / business consultant John needs to showcase his strengths and his website is also a virtual resume so prospective clients can be assured John has the strengths to advise or project manage their requirements. Johns company name is Into The Blue NZ Limited, however as a consultant the main image he should present is himself so prospective clients know who he is and what he can do.
We present John on his front page with his credentials front and centre. Johns website is fully loaded with SEO, caching and optimized for desktop, tablet and mobile. You can phone him directly from the website and get directions to his place of work both in Auckland and Whangarei. He updates his website regularly to help with rankings on Google.
We also updated his logo to reflect his business style and printed them both front and back. The professional look of the new cards brings John into the 21st Century.