IT CAN GET SCARY WHEN YOU’RE GOING IT ALONE –
Advisors, consultants and coaches often speak of the Feast or Famine syndrome, although the terminology is a tad misleading, because neither state just ‘happens’. Feasts are the result of good and consistent branding, pipeline nurturing, and new lead generation – Famines are what happen when those things go off the boil.
It makes sense to have something up your sleeve for those times when your current client commitments are coming to an end, or you’re starting to find there are more gaps than appointments in your work diary. Your competition won’t have been idle while you’ve been busy, so, unless you’ve been keeping your existing leads warm and nurtured and your brand out there and up-to-date, your pipeline may prove extremely difficult to replace – especially if you have to start again from scratch.
ONLY 1 IN 20 LEADS WILL AGREE TO A FACE-TO-FACE MEETING –
And even then, hardly ever on first contact. To recreate your pipeline means compiling a new prospect list which you would then have to research to ensure that it:
(a) addresses your target market, and
(b) contains accurate owner contacts.
And that’s just the start. Merely getting business owners to the phone can take several attempts, and, if you succeed in securing a meeting, at least 1 in 4 will be rescheduled before the event takes place. It’s a frustrating and time-consuming process.
SO GET BUSINESS SUPPORT STUDIO TO DO IT FOR YOU –
It would be so much simpler, and a great time-management investment – not to mention that your business would be made less vulnerable – if you had somebody keep your pipeline warm and nurtured, ready to plug the gaps in your work calendar caused by client drop-off. And that’s precisely where Business Support Studio can help, because that is exactly what we excel at:
A UNIQUE BLEND OF TECHNIQUES TO ATTRACT FRESH LEADS
Years of experience have taught us the most effective blend of techniques for lead generation. Cold-call carpet bombing has its place, but it’s often at the expense of quality appointments.
We won’t send our clients on wild goose chases to time-wasting tyre-kickers. Our preferred method is to get to know our advisors – their professional strengths and client preferences – and then use a thoroughly targeted approach involving digital and traditional steps to secure appointments.
We pride ourselves on using modern technologies alongside old fashioned courtesy. And remember: when we approach clients on your behalf we do so under your name and brand.
POTENTIAL NEW CLIENTS KEPT ON REGULAR NURTURE
Once we approach a lead on your behalf, it belongs to you. If we cannot secure an appointment on the initial campaign, we will put your leads into our nurturing program and keep them ‘warm’ for you.
DEVELOPING AND PROMOTING YOUR ONLINE BRAND
In these days of ever increasing digital dependency, creating and maintaining a polished online presence is becoming a must. Social media (Facebook, LinkedIn, Twitter etc.) is one area we can help you with; website development is another. Our extremely creative web team can register domain names, design, build, and host your (or your client’s) website, or simply help you spice up what you already have. Consistency across your brand visibility is also really important, so we can make sure your professional documentation (including Powerpoint presentations and the like) presents a united and cohesive front.
We offer a further incentive to consultants and advisors who work alongside us and share our values of courtesy and integrity. Our many years contacting leads made us realise there are many business owners out there who need help but are, for whatever reason, reluctant to admit it when approached. So we developed a system which helps those owners articulate what area they need outside assistance in so that they can then approach us, but – and this is the important part – only when they are ready. The methodology behind this results in red-hot inbound leads that we refer onto our trusted advisors and consultants, and has the massive benefit that both business owner and advisor go into the initial face-to-face knowing exactly what needs to be discussed.
You can view our full range of services on our consultants page.
And if you can’t find what you’re after, get in touch with us and let’s work out something that works just for you.
- You only pay for what you use
- No joining fee
- No monthly subscription
Get In Touch
7/59 Paul Matthews Road
09 930 8463